Microsoft and TomTom have joined forces for a collaborative project involving generative artificial intelligence (AI). The two companies aim to leverage the power of AI to enhance location-based services and mapping technologies. By employing generative AI, they seek to improve the accuracy and efficiency of real-time traffic information, mapping data, and navigation systems. This collaboration holds the potential to revolutionize the way people navigate and interact with digital maps. The project represents a significant step forward in the development of smart and dynamic location-based solutions that can better serve individuals and businesses alike.